Some of your donors don't trust you. They've heard about so many charity scandals, they just thing we're all dishonest.
That they give nevertheless is a testimony to the importance and power of charitable giving.
But if you can help people believe that you are what you say you are and do with their money what you say you do -- you'll get more support from your donors. And more donors.
Here are some ways to build trust, from MarketSmart: 7 captivating ways to build trust so your fundraising efforts work better. Here they are:
- Make sure your mission is clear so people will know what you do with their money (your internal jargon is not clear)
- Be "real," transparent, open and honest about your organization's efforts
- Communicate the impact your organization achieves but don't use big stats (stories, stories, stories!)
- When you make a promise, keep it!
- Involve your supporters in your decision-making processes so they'll see that you have good judgement (people like to have their opinions heard)
- Listen to your supporters by opening up lines of two-way communication and/or surveying them at least once each year
- Be great at customer service