Here's a short, encouraging list from the Bloomerang blog: 4 Signs Your Nonprofit Is On The Right Track:
- Focusing on donor retention
- Making the second gift a priority
- Having a top-notch communication strategy
- Harnessing technology in their fundraising efforts
I can vouch for this list. Organizations that do these things have strong fundraising programs. They buck the trends when the economy is bad. When things are good, they see rapid growth.
These four things aren't everything you need to do, but they're a good part of it.