Fundcrushing: a form of fundraising that assumes donors will be moved to give if you throw enough large numbers at them.
It doesn't work very well.
Here's an example of fundrcrushing from Twitter:
The fact that 780 million have no access to clean water is not a reason to get involved. It is a reason not to get involved. Your tiny contribution seems to mean almost nothing in the face of that staggering number.
That's what makes it fundcrushing.
Fundraising would show a problem the donor can solve.