Blog policy

As author of this blog, I'm sailing under the flag of my employer, TrueSense Marketing. However, my opinions are my own.  My posts are not vetted by anyone but me, so if something I say annoys you, blame me, not my employer.  If the thinking you see here makes sense to you and you'd like to see it put to work for your organization with passion and precision, you should seriously consider working with TrueSense Marketing.

Comments

Comments are welcome and appreciated.  I don't moderate them; but I do remove spam and off-topic comments.  I would also remove personal attacks or other types of incivility, though this has never yet happened -- let's keep it that way.  If you're found to be "astroturfing" (pretending you're someone else in order to praise your product or organization) you'll be banned for life.

Pitching

Most pitches to this blog don't work.  That's because most of them are irrelevant to this part of the conversation.  I'm happy to have people send me ideas, though.

Things likely to interest me

• Cool new ways people are fundraising.
• Innovative approaches to fundraising, especially those that empower donors.
• Examples of shockingly bad fundraising and especially stupid nonprofit ads. (We like laughing at stuff here.)
• Books about fundraising (but contact me before sending me a book).

Things I'm not likely to blog about, but it might be worth trying me

• New products or services for nonprofits. I'd quickly move into be interested if the product or service is truly innovative and donor-powered.
• New blogs. I'll have to be blown away by a new blog to announce its existence. But do tell me about your new blog. I'll subscribe, and I'll read. If the contents capture my attention, you'll get mentioned and linked.

Things I'm not going to blog about, so don't bother

• Almost anything about nonprofit management that's outside of fundraising and marketing. I know this is important, but I'm not talking about it here.
• Industry news (personnel changes, agency changes, job listings, etc.). There are other blogs that ably cover those areas.
• Press releases about business services that have nothing to do with fundraising. (This is the largest category of irrelevant pitches I get; a sign of how lame much of the public relations industry is these days.)

How to give me an idea

• Send me an email: jeff.brooks [at] truesense [dot] com
• Tell me what's on your mind, and help me see how it fits into the conversation about donor-powered fundraising.
• You can send a press release, but here's some advice: A press release makes you look like a dork -- a publicity-starved, irrelevant dork. Just talk to me; that's much more interesting.
• Give me something to link to.  (You know things don't really exist unless they're on the web.)